Company

Welcome

The German healthcare system has proven to be a strong economic factor. There is a high demand for high-quality products and information. Not only life-expectancy has risen; the demographic change will even foster this process in the years to come. Therefore the importance of medical structures and support will continuously increase.

However, we have seen sustainable changes in the healthcare system and the change will be a constant compagnon in a world with a growing intensity of comprehensive network structures in which communication becomes even more important.
Media Concept offers long-term expertise in analysis, consultancy and campaigning. We launched more than 100 medications and medical products. Project coordination is done by owners and senior consultants.

As an exclusive ARGON partner for Germany, Austria and Switzerland we have created and implemented numerous campaigns in cooperation with our international partners. ARGON is the international association of independent healthcare agencies around the world.

Numerous awards reflect the quality standards which have been set and constantly improved over the years. We are especially proud to have been ranked number one in Germany’s only quality ranking study in which more than 300 German companies were asked to evaluate the service and quality of their agencies. Another award was bestowed by AstraZeneca for the world-wide most successful patient information campaign on prostate cancer.
Profil
MC Consulting: Consultation with the Managing Director and Senior Consultant for all project areas, continuously passing a status of all projects

MC Content: Editing, research, competent and professional journalistic treatment of complex content

MC Direct: Direktmarketing als zielgruppenspezifische Ansprache, Mailings, Servicecenter, Versand in allen Größenordnungen

MC Education: Training, cooperation with the University of Applied Sciences Gelsenkirchen, MA Studies Public Relations

MC Evaluation: Qualitative and quantitative analysis, performance measurement, target-analyzes, continuous documentation, evaluation

MC Events: All kinds of events, press conferences, workshops, seminars, incentives (s euro incentive.), Training, media training

MC Graphics & Design: Graphic solutions from concept through planning and design to the finished printing materials and printing

MC Incentives: Incentives Exclusive for specific target groups / VIPs at home and abroad with selected programs
 
MC International: Exclusive Partner in argon Network for Germany / Austria / Switzerland - European and global campaigns
 
MC Journalism: Press relations for professional and objective media, press releases, selective media relations, editorial visits
 
MC Media: ad campaigns, create schematics, placing advertisements in all media, coordination, processing, handling
 
MC PosterSessionOnline: New, comprehensive congress services
 
MC Publishing: Publications (print and online) for trade and lay circles - books, magazines, articles, websites
 
MC Research: Scientific market, evaluation, and Rezipienten- Gratifikationsstudien in cooperation with the University of Trier
 
MC Social Media: Campaigns for trade and lay media
 
MK Mediaconcept: IT / IS solutions from a single source - Internet, E-commerce, network solutions, databases, software, training

Philosophy

Corporate philosophy of Media Concept GmbH (GPRA)

  •     Our thinking and acting is based on a humanistic idea of man.
  •     All employees participate in a community of togetherness and mutual knowledge.
  •     The standards of our work will always be the most ambitious.
  •     We never question our demand for quality.
  •     Our prices are in line with the market and comprehensible.
  •     We always run our business correctly and honestly.
  •     The work processes of all business areas are developed by our standards.
  •     We only communicate those messages, of which we feel confident.
  •     To our customers we recommend those measures only, that we can represent with a pure conscience.
  •     The basis of our work is always a well-founded analysis.
  •     All measures are subject to an evaluation process.
  •     All employees are constantly asked to review all processes and improve their functionality.
  •     The communication to the outside for us has got the same impact as to the inside.
  •     All customers are supported by equally high commitment.
  •     Professional training and character have the same significance for us.
  •     We never promise more than we can keep.
  •     We always act in good faith and conscience.


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